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Hey, Dave here. Nice to meet you!

I’m a creative made in Singapore 🇸🇬 with a keen interest in working with individuals and companies to share their story.

Welcome to my portfolio site! Here, you'll discover links to my diverse array of work in communication, videography, motion graphics and visual design. I am constantly experimenting with new tools and techniques in my work. Before focusing on communications, I developed a strong foundation in visual communication. This portfolio reflects that journey, split into two parts: Design Work, which explores my early projects in typography and motion graphics, and Communication Projects, which highlights my later strategic projects.

Like what you see? Drop me a line and let’s build something.

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David Fernandez

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davedfstudios

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https://www.youtube.com/watch?v=8UNRrZk1HlQ

https://drive.google.com/file/d/11pw7TiiWydTLw09gCbc200AW3Ja4R5BO/view?usp=sharing

Communication Projects

Media Kit - Decathlon

Our Media Relations module required us to prepare a media Kit, I chose Decathlon as it was a brand I was well versed with and enjoy their products. This is purely a mockup, any information presented has been tweaked for purposes of the module.

Made entirely in Affinity by Canva.

https://player.flipsnack.com/index.html?hash=OTZGRThGNkVGQjUrdTNsdjM5dXJ6cA==

Explainer Videos

These videos are used to create easily digestible content for social media. I’ve experimented with shooting on iPhone, using sound, motion graphics, titles and captions to complement my work. Pacing is crucial in good storytelling and these videos provide a sense of that.

Duolingo vs. Babbel - A case study on the UX of language learning apps

https://drive.google.com/open?id=1X680-o60-dmkSvXWiN3_8gczhfSgeyAZ&usp=drive_fs

Wonderland’s Christmas controvesy

https://drive.google.com/open?id=1Rafr5-F6bhY1fkJyvwSi4sXHSeDtrkiP&usp=drive_fs

Product Ad - IKEA

The opportunity was presented to portray the classic IKEA wok in unconventional settings. This product ad uses photographic techniques to showcase the subject, following IKEA’s brand guidelines, as referenced by the visual direction of their products.

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Narrative on Subject - Francescos Barber Club

This communication project highlighted a subject based on their profession. In this case, I’ve used a variety of storytelling techniques to construct a narrative around my main subject.

close-up Large.heic

enviro-portrait Large.heic

wide-angle Large.heic

action-shot Large.heic

Promotional Content

Several Videos I’ve worked on previously employ storytelling techniques used in video production.